VIDEO: Ford boss Barb Samardzich says «business needs gender equality»


Barb Samardzich

Barb Samardzich

Ford’s European COO highlights the advantages of having influential women in the industry and calls for a change in stereotypes

Ford‘s chief operating officer in Europe, Barb Samardzich, has called on the industry to embrace the opportunity to attract more women into the sector.

In her keynote speech at last week’s Autocar Great British Women in the Car Industry awards event (shown in our video above), Samardzich said: “Today is about celebrating the talent of today and how we can use that talent, all of you, to change our industry, to deliver …read more

Source:: Autocar