Rolls-Royce Cullinan tests to be broadcast on social media ahead of launch


Rolls-Royce Cullinan tests with production bodywork

This is our best look yet at the Rolls-Royce Cullinan

The all-wheel-drive rival to Bentley Bentayga, due to arrive this year, is Rolls-Royce’s first SUV

Rolls-Royce has revealed that it will publicise some of the most gruelling parts of the Cullinan‘s testing programme via a new deal with television channel National Geographic.

The luxury model, which has been testing for three years in Northern Europe, the Middle East and the United States, will be filmed and photographed as part of the partnership’s The Final Challenge series, which will be posted onto social media.

The Cullinan, due for launch later this year, is claimed to mix ultra-luxury with genuine off-road ability.

Rolls-Royce unveiled the car’s pop-out, tailgate-mounted seats and table recently, following confirmation of the car’s name. Recent spy shots showed the Cullinan with the least disguise we’ve seen yet, revealing much of the Phantom-like look of the car.

Each of the pop-out seats, which are rear-facing and intended for use while the car is not in motion, bears the Rolls-Royce logo, and they both fold back into a compartment in the boot floor.

The Phantom’s influence is clear to see, with a near-identical fascia at the front and D-shaped tail-lights at the rear. The boxy design shows that the Cullinan takes after the Phantom rather than the smoother-looking Ghost. Spy shots show that the rear doors are rear-hinged, as seen on the Ghost and the Phantom.

The rival to the Bentley Bentayga was called ‘Project Cullinan’ during its development. The name is inspired by the Cullinan Diamond, a 3106-carat jewel extracted from a South African mine in 1905. It was split into nine stones, with the two largest used in the British imperial crown and the Sovereign’s Sceptre with Cross.

Rolls-Royce boss Torsten Müller-Ötvös said the Cullinan name had been “hiding in plain sight”, adding: “It is the most fitting name for our extraordinary new product.”

The Cullinan, which Rolls-Royce refers to as a «high-sided vehicle» rather than an SUV, is likely to use a developed version of the Phantom’s 6.8-litre V12 engine. A plug-in hybrid powertrain could also be offered at a later stage, using technology from parent company BMW. Rolls-Royce has dismissed a diesel option due to the comparative lack of refinement offered by such units.

The all-wheel-drive car will use the same aluminium spaceframe platform, named the Architecture of Luxury, as the Phantom.

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Source:: Autocar