Renault launches car recognition billboard technology


Renault Megane advert

Renault has teamed up with an advertising agency to introduce a billboard which tailors adverts to passing cars and their owners

Renault has launched a billboard which can recognise passing cars’ characteristics and tailor the billboard’s content for the occupants

The billboard, using strategically positioned cameras, can recognise the make, model and colour of a nearby car using its number plate, and changes the text of the advertisement depending on this.

Ocean, the advertising agency behind the campaign, announced the scheme, and stresses that although numberplate recognition technology is used, no personal data is recorded, stored or displayed, and that the …read more

Source:: Autocar