PSA launches next-generation mobility and technology brand


PSA launches next-generation mobility and tech brand

Free 2 Move is PSA’s new brand in charge of car sharing, connected technology, corporate fleet servicing and leasing

The PSA Group, parent company of Peugeot, Citroën and DS, has launched a new brand called Free 2 Move, which will be in charge of its mobility and smart services operations.

Free 2 Move’s launch is part of PSA’s ‘Push to Pass‘ strategy, which pulled the company out of financial difficulties and into profit. The second part of the plan was announced by PSA boss Carlos Tavares earlier this year. The group is discussing its new brand in detail …read more

Source:: Autocar