Opinion: Why safety should influence car buying decisions

Volvo V40 safety award

Would knowing nobody had died in a particular car make you consider it more readily?

Nobody in the UK has died in an accident involving a Volvo V40. That’s quite a statement, isn’t it? It was made to me by an expert from safety organisation Thatcham Research, and is the sort of statement that would steer quite a few car-buying decisions, I’d wager.

Understandably Volvo isn’t about to shout about it, not least I suspect because of the potential repercussions when someone – inevitably, I guess – does die in one. Still, it did hammer home a point being made at …read more

Source:: Autocar