Mercedes EQ range to lead Daimler EV product offensive

Mercedes EQ sub brand rendering Autocar

Daimler AG, parent company of Mercedes-Benz, filed trademark applications for a range of names, with ‘EQ’ at the centre of them all; we’ll meet the first model in Paris

Mercedes-Benz will create a new sub-brand for a range of electric vehicles — and the first one will be an SUV concept at the Paris motor show in October.

The sub-brand is expected to be called EQ after Mercedes’ parent company, Daimler, filed numerous UK trademark applications with those letters.

They include EQA, EQC, EQE, EQG and EQS, suggesting electric versions of Merc’s mainstream line-up are coming, as well as more terms, …read more

Source:: Autocar