Mercedes-Benz EV trademark applications filed

Mercedes files EV sub-brand trademarks

Daimler AG, parent company of Mercedes-Benz, has filed trademark applications for a range of names, with ‘EQ’ at the centre of them all

Mercedes-Benz‘s electric vehicle sub-brand is believed to be called EQ, after parent company Daimler AG filed numerous UK trademark applications centred around those letters.

The trademarks, which include EQA, EQC, EQE, EQG and EQS, as well as more terms, including EQ Inside, EQ Boost and Generation EQ were all filed this month, under the motor vehicle classification.

Most of the trademarks can be applied to current vehicles in the Mercedes lineup, EQA applying to the A-Class, EQC to …read more

Source:: Autocar