It’s the latest in a series of highly flamboyant concepts conceived under design boss Gorden Wagener
Mercedes-Benz has previewed the bold lines and exaggerated proportions of a new electric-powered concept car set to be revealed at the upcoming 2018 Pebble Beach Concourse d’Elegance with the unveiling of a sculpture of the spectacularly styled single seater.
Developed under the internal working name Aesthetics Progressive Luxury, the new Mercedes-Benz concept has been inspired by the German car maker’s dramatic stromlinie (streamlined) cars from the 1930s, including the W25 Avus, aeroplane engine T80 and W125 – the latter of which was driven by Rudolf Caracciola to a record-breaking flying mile average speed of 268.7mph on the A5 Autobahn between Frankfurt and Darmstadt in 1937.
The latest in a series of highly flamboyant concepts conceived under the guidance of Mercedes-Benz design boss, Gorden Wagener, the new Aesthetics Progressive Luxury is planned to act as a one-off figurehead for the company’s new EQ sub-brand with an electric drivetrain conceived to provide performance comparable to the earlier W125, according to company officials.
Autocar understands the Aesthetics Progressive Luxury is set to showcase a new performance-based electric drivetrain boasting more power and greater battery capacity as the earlier four-wheel drive SLS E-Cell, whose four electric motors produced a combined 740bhp and lithium-ion battery delivered 60kWh of energy.
Officials at Mercedes-Benz’s R&D centre on the outskirts of Stuttgart suggest the new driveline provides hints at how AMG is planning to ramp up the performance of the company’s upcoming range of EQ-badged electric cars, which is headed by the EQ C SUV that is due to make its world debut at the 2018 Paris motor show in September.
Stylistically, the new single-seater concept draws on the wind-cheating shape of Mercedes-Benz’s celebrated stromlinie cars with a long sweeping bonnet, prominent wheel arches and a cabin set well back within the wheelbase. However, the look has been updated with elements from the company’s contemporary F1 cars, as alluded to within the new sculpture by a fin mounted along the centre line at the rear as a measure to aid stability.
The combination of fuller forms at the front of the new concept and more futuristic treatment given to the rear of the sculpture created to preview the Aesthetics Progressive Luxury is meant to convey the underlying trend of digital transformation, according to Wagener.
“Digital transformation, in particular, presents new challenges also for us designers. We are translating intelligent technology into an emotional overall experience,” he says.
This so-called digital transformation is also set to be previewed in the interior of the upcoming Mercedes-Benz concept car, which is rumoured to include functions from the company’s new touch-screen based MBUX user interface system, as recently introduced to the fourth-generation A-class.