Bold off-roader previews potential future look of long-running 4X4 model
Lada has unveiled the 4X4 Vision concept, which previews what a future version of the firm’s long-running off-roader could look like, at the Moscow motor show.
The 4X4 model, previously known as the Niva and Vaz-2121, has been in production largely unchanged since 1977. It is an uncompromising off-roader similar to the Land Rover Defender and has a similar role as a rugged talisman for the Russian car maker.
According to Lada’s chief designer, Briton Steve Mattin, the 4X4 Vision is designed to showcase the “philosophy of the ultimate off-road vehicle”. While not intended to directly replace the 4X4, Mattin said the concept is a “vision of what the future could look like from Lada”.
The 4X4 Vision takes styling cues from the current Lada range, particularly a number of X-style design features inspired by the firm’s popular X-Ray SUV. That includes an X-shaped front grille, X-shaped LED headlights and 3D X-sculpting on the vehicle’s side.
The three-door concept sits on 21in wheels, with high ground clearance. The interior features two large infotainment screens and ambient lighting.
As part of its ongoing recovery plan, Lada, now part of Group Renault, is renewing its range, with plans to launch eight new models and nine facelifts by 2026. Lada also showed the latest version of a number of production vehicles in Moscow, including the Granta, Vesta Sport, Vesta Cross and X-Ray.
While Lada is still the most popular car brand in Russia, with a 19.4% share of the domestic market, it has come under pressure from a number of rivals in recent years, most notably Kia. Lada’s ongoing recovery plan aims to increase that share to 20% and also to boost exports. Lada models are now available in 34 countries, although there are no plans to expand into the UK in the future.