Korean car maker expects demand for high-riding models to stay strong well into the future
Kia doesn’t see SUV sales or demand peaking any time soon, with the company still looking at developing new models and niche versions.
“There is much more freedom, you can make an SUV more sporty and not ultilitarian,” group chief creative officer Peter Schreyer told us in Korea last week. “I don’t know what comes after the SUV. I think it’s just what people worldwide want, to sit high and have an overview, to feel protected.”
The company says its decision to launch the small Niro hybrid …read more