JLR scheme, which starts from £910 a month, is aimed at high-mileage drivers
This base rate gives the subscriber access to a standard-spec Jaguar E-Pace. There are higher tiers in the scheme, with the full Jaguar and Land Rover ranges available for subscription. For example, users can pay £2200 a month for a Range Rover Sport HSE.
The scheme, called Carpe, is available without a deposit. The monthly fee covers vehicle rent, servicing, maintenance, insurance, roadside assistance in case of a breakdown and delivery.
Sebastian Peck, managing director of JLR’s InMotion mobility service arm, said: «We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs. For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution.»
Carpe is only in its infancy, but it will expand following feedback from early customers.