Jaguar Land Rover launches mobile-friendly digital car-buying service

JLR Rockar store

JLR’s digital Rockar platform will be followed by a retail store in Westfield Stratford

JLR will launch its Rockar digital retail site on Monday, ahead of the opening of its outlet in east London’s Westfield shopping centre

Jaguar Land Rover is to launch a new digital platform on Monday that will allow customers to research, spec and buy a car entirely on their phone.

The platform has been created by Rockar, the company responsible for Hyundai‘s digital service, and marks the first time an automotive retail service has been launched digitally before a physical store.

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Source:: Autocar