Insight: Ford’s future in urban mobility


Ford Focus

New tech will make the Focus Ford’s most advanced car in Europe

From driverless cars to ride sharing and parcel delivery, Ford is looking far beyond simply making cars. Here’s why

Aside from the roll-out of new cars, Ford is well into the ‘mobility’ theme. “Our aspiration is to be the world’s leading mobility provider,” Ford of Europe CEO Steve Armstrong has said.

Ford has been talking to city councils to develop its mobility products. Which means what? Anything from self-driving cars to ride sharing and hooking up systems within cars and a city’s infrastructure, all to make getting around easier and cleaner than it is today.

New Ford Focus unveiled as ‘most advanced’ model yet

Councils are apparently receptive to Ford’s advances. “They have the ability to address environmental and congestion concerns,” says Armstrong. “And if they’re into new ideas to keep people moving in a cleaner environment, Ford wants to be part of it.”

Ford of Europe’s Joe Bakaj said: “We bought into Argo AI [a start-up that’s developing autonomous driving tech]. There’s the potential to sell on the technology later.

By 2021, there’ll be a level four autonomous system that will have been geomapped in some cities. It’s about moving people and moving goods. Internet package delivery is growing by 7-8% a year, and delivery firms find it hard to recruit and retain staff. Automation can be 25% more efficient than a driven van.”

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Ford is working hard on self-driving tech

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Source:: Autocar