The Hyundai Kona will rival the Nissan Juke when it launches in October priced from about £15,000, and has been spotted testing at the Nürburgring.
Fourth SUV in the brand’s line-up is charged with making Hyundai Europe’s leading automotive brand; it’ll cost about £15k
The fourth SUV in the brand’s line-up is charged with taking Europe by storm to make Hyundai the biggest Asian car maker in the market by 2021.
A preview image of the car was previously released, suggesting it’ll have a new, more aggressive-looking design than Hyundai’s current models. It’ll be built upon a structure shared with parent company Kia’s Stonic, which is also due at the Frankfurt motor show.
The Kona is described by Hyundai as a ‘true SUV’, suggesting it’ll have four-wheel drive and could share technology with the larger Hyundai Santa Fe. It’ll be a global product, unlike the i30, and enters one of the most fiercely competitive markets in the industry.
Its true SUV ethos would contrast rivals such as the Juke and Kia Soul, which are marketed with a more urban focus.
As part of Hyundai’s European push, the Kona, which gets its name from a district in Hawaii, will be followed by 29 more new model variants.