Global automotive market must prepare for ‘fundamental shift’

Google could displace traditional automotive suppliers as it enters the car industry

Former Tata boss says car manufacturers and suppliers must up their game or face losing out to new brands

The worldwide automotive industry must adapt and shift its focus to serve a new generation of consumers, or face danger from new global players, former Tata CEO Dr. V Sumantran has warned.

Speaking at the Global Automotive Forum in China, Sumantran – who is credited with developing the Tata Nano – said the emerging new generation of consumers expect more from their cars than ever before.

“We have to recognise …read more

Source:: Autocar