The ‘One Ford’ policy is said to have «peaked»; new models are to be more tailored to the region they will be sold in
The ‘One Ford‘ policy, under which the same basic models are sold in all regions around the world, “has peaked”, according to the company’s global design chief, Moray Callum.
Speaking to Autocar, he said the approach isn’t being abandoned, but new models will be “more tailored to each region”. Of the One Ford policy, introduced by previous Ford boss Alan Mulally, Callum said: “It was the right approach at the time.”
One Ford prompted the development of the …read more