Fiat plans new European attack

Fiat will split its line-up into Emotional and Rational families

Fiat range to be divided into ‘Emotional’ and ‘Rational’ arms, with a new 124 Spider planned to join 500s in Emotional family

Fiat Chrysler Automobiles will split its Fiat brand into two distinct arms as it plots to revive the company in the competitive western European car market.

Fiat’s product planners have decided to exploit two areas in the European car market that are showing strong signs of growth: near-premium small and compact cars and high-value budget cars.

Fiat’s Luca Napolitano, who is head of the Fiat brand for Europe, …read more

Source:: Autocar