BMW considering pick-up model


BMW M3 pick-up truck

Key official describes prospect of truck as ‘an interesting proposition’; would rival upcoming Mercedes-Benz GLT

BMW could join its long-time rival Mercedes-Benz in the growing luxury pick-up truck market.

Asked whether rumours suggesting BMW had plans to enter the pick-up ranks were on the mark, BMW Australia managing director Marc Werner said: “We are looking at this closely,» before adding: «a ute is certainly an interesting proposition.”

Werner’s comments are the first acknowledgment that BMW is looking at the possibilities of launching a pick-up truck.

It was recently revealed that BMW has a new global sales strategy to build more individual …read more

Source:: Autocar