Our reporters empty their notebooks to round up this week’s gossip from across the automotive industry
This week’s gossip from the automotive industry has news of Lamborghini’s growing bespoke service, Nismo’s importance, the future of Seat and Jaguar’s orders for the pure electric I-Pace.
Lamborghini goes bespoke
About 60% of Lamborghini’s customers are now making use of the firm’s Ad Personam customisation service, underlining elite car buyers’ increasing tendency to personalise their cars. Options range from bespoke stitching colours to fully customised styling and colouring packages that can be ordered only after visiting the factory.
The importance of Nismo
Nissan UK boss Alex Smith has hailed the role of the Nismo sub-brand – whose products include performance variants of the Juke crossover, 370Z sports car and GT-R supercar – in creating interest for the wider marque. “The latest-generation GT-R Nismo is a wonderful halo product,” he said. “Nismo is valuable for us in the UK… It is an excitement generator within the Nissan brand.”
Seat’s future plans
Seat has to submit its plans for the next five years to the Volkswagen Group in October. The firm will launch six new cars between now and 2020, but Seat CEO Luca de Meo said it would go right up to the deadline to look at models beyond that, particularly electric cars, to ensure its limited resources are best spent.
Read more: Seat EVs to lead upcoming model offensive
I-Pace hits 500 pre-orders
The production version of the all-electric Jaguar I-Pace hasn’t been revealed yet, but 500 people have already reserved the model, according to Jaguar UK boss Jeremy Hicks. He confi rmed that 50% of its model line-up will be all-electric or hybrid by 2020 and said the expense of all-electric powertrains means it’s “simple logic that these models start higher up in the model range”.