Audi’s fast and frugal SQ7 gets a fully-loaded Vorsprung variant. Is it worth the £15k extra Audi asks for it?
The latest attempt by a premium brand to bundle a load of popular options into a bells-and-whistles special edition and boost profit margins. That’s the cynic’s view of the new Audi SQ7 Vorsprung Edition, at least. We can mock, but it makes perfect sense from a business perspective.It’s a particularly shrewd move where the SQ7 is concerned. At just under £71k the base car is already good value, given that it offers the same high-tech powertrain and trick suspension as its platform sharing sibling, Bentley Bentayga diesel, but for almost half the price. That’s despite the Audi having two more seats, and more up-to-date cabin tech.So what does the Vorsprung Edition bring along to justify the extra £15,520 Audi wants for it? A long list of extras, that’s what. Extras such as mammoth 22in wheels, matrix LED headlights, glitzy additional LED lighting inside and out, titanium black trim, sports seats in premium quilted leather, Alcantara headlining, a panoramic sunroof, and even a leather upholstery package for the dashboard. A Bose 3D sound system, Audi’s Virtual Cockpit and a head-up display, plus more driver assist systems than you can shake a stick at, complete the additions. …read more