The rise of the «escape room» has been incredible. Teams of people all over the world are now regularly battling zombies, embarking on real-life Legend of Zelda adventures or playing armchair detective via Facebook Live in fun, safe but wholly manufactured environments. The concept has become so popular that even major car makers have decided to get in on the act. Audi, for example, wanted to highlight the benefits of its all-electric E-Tron line, so it built a experience that basically presents
Audi ‘e-tron room’: Spain attraction is one part escape room, one part marketing tool originally appeared on Autoblog on Tue, 17 Oct 2017 17:39:00 EDT. Please see our terms for use of feeds.
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