2018 Lamborghini Urus SUV launch triggers new corporate look

New Lamborghini corporate look

Lamborghini unveils «more approachable» look at new dealership in Bristol

Lamborghini Urus launch preparations for 2018 have stepped up with a revamp of the brand’s corporate image, with the first showroom to be overhauled in Bristol in the UK.

The new look and values – designed to convey Lamborghini as a pure, cutting edge and visionary brand – will be rolled out across all Lamborghini outlets, from its headquarters in Sant ‘Agata Bolognese and the adjacent museum, the corporate website and all showrooms.

The shift is a result of a perceived need to make Lamborghini more approachable ahead of the launch …read more

Source:: Autocar